Tulip Restaurant
The Brief
Tulip Restaurant is one of Geelong’s few recognised fine-dining destinations, with a heritage of over 10 years of operations. After a difficult few years to be in the hospo game and coming off the back of strong reviews, and a new reworked menu - Tulip had an appetite for something new.Led by owner Dan Ford, the venue continues to evolve, offering up a dining experience grounded in shared dishes paired with dynamic wines from across the region. Elevated but still accessible, Tulip is packed with passion.
The brief was simple - rework the brand identity and let it flow from there.
The Solution
Ruck crafted a simple, yet strong wordmark to move away from the delicate form of the previous logo. The palette showcases earthy tones and celebrates the often overlooked beauty of the ingredients that create a winning dish. The new Brand identity aims to introduce Tulip to new audiences and reflects the promise that their dining experience will deliver upon.The brand then rolled into key touchpoints of the restaurant, including website, signage, menu, fit out details, social media and everything in between.
Services
