The Brief
Natural Supply Co, established in Geelong in 2014, has long been a trusted local destination for natural, organic, and zero-waste products. After ten years, the brand needed a refresh to better reflect its values, audience, and most importantly, its swanky new brick-and-mortar space.
The Solution
Ruck helped bring the Natural brand to life via a unique design system, including a bespoke wordmark, an unexpected colour palette, and Frog, the world’s first responsive brand mascot (we haven’t fact-checked this claim). Frog comes in a variety of weights to help fit any space or situation – narrow, regular, or wide. The motion elements help convey the personality behind the brand for use across Natural’s digital and social channels. We’re dreaming that maybe one day Frog might even live as a giant lenticular 3D print.
Services
