Corner Boxing Co
The Brief
Corner Boxing Co was born from a desire to move on from past perceptions and do something new, exciting and challenging in the fitness space. With a mission to make boxing more accessible and empowering for all, Corner Boxing Co. aims to build a strong community around the sport while breaking down traditional barriers.Due to a revision of a previous boxing gym’s business structure, a complete new brand identity was required - who better to partner with than Ruck Agency?!
The Solution
Blending the art of boxing with functional fitness and the best of art, fashion and culture, Corner Boxing Co. offers a range of programs tailored to different ages and abilities, including kids, teens, adults, and specialised programs for women, all-abilities individuals, aspiring pro athletes and the Wathaurong Aboriginal Co-operative.Ruck crafted a complete brand build for Corner Boxing Co, from strategy and naming, through to brand identity, merchandise, communications plan and full branded fit-out of the gym and boxing arena. Ruck was also responsible for producing a content shoot for all promotional material including stills and video.
With passion and a strong vision for the future, this is just the beginning.
