Zen Life
The Brief
Welcome to Zen Life.This is a brand unlike any other, for a space unlike any other. The Ruck team developed the strategy, logo, brand identity, and styleguide for Zen Life, and we couldn't be happier with the results. This is an unconventional and confident solution for a wellness studio. The icon shows a stylized ‘Z’, with a circle created in the negative space within the centre. This represents the hidden potential of a person’s life journey, and shows a striking contrast between light and dark. The flow of the letterform alludes that more is happening behind the inner circle, almost like a reimagined infinity symbol.
Zen Life studio is a place of learning for both body and mind. Here, ancient wisdom meets western science in a delicate balance, empowering you to reach a state of purpose and passion.
