How to choose SEO keywords for your brand

Want to know something weird? We have found that the topic of Search Engine Marketing and jeans make people ask very similar questions;

What’s the current trend?
How much should I pay?
Will it do anything for the public perception of my butt? (strange how often this comes up!)

Mostly, Brands would be looking to target keywords related to their product or service in the region that they are offered. This becomes more complex when multiple services or regions are offered, but let’s keep it simple.

You can get started on this yourself, just through how you write your copy. To start, conduct keyword research to identify the most relevant and effective keywords for your brand. This involves identifying the search terms that your target audience is using to find products or services like yours. You can source this from your analytics or other tools around the web.

So to break it down, let’s look at the example of how we would approach it. Here are some suggestions for SEO keywords for a Brand Agency like ours could use when servicing the region of Geelong, Australia:

1. Branding services Geelong

2. Brand strategy Geelong

3. Creative agency Geelong

4. Graphic design Geelong

5. Logo design Geelong

6. Brand identity Geelong

7. Branding consultants Geelong

8. Brand development Geelong

9. Marketing agency Geelong

10. Advertising agency Geelong

These keywords would then appear across your website content, meta tags, and PPC (pay-per-click) advertising campaigns to help improve your visibility in search results and attract potential clients or customers searching for these services in the Geelong area. It's important to also include location-specific terms like "Geelong" in your keywords to help attract local clients.

Don’t forget other forms of search beyond the traditional search engines. Many people turn to YouTube and Social platforms now to source information.