The Brief
Adventure Park is Victoria’s biggest water theme park, featuring world class water rides, thrilling theme park rides and beautiful family friendly facilities. The team was looking for a bright, fun way to promote their 2024/25 Summer campaign. They wanted to lean into the water theme and stand apart from other theme parks promotional activity whilst dialling up the excitement and joy people experience there, as well as highlight the rides and activities you can do there.
The Solution
Ruck developed a bright, engaging, fun campaign“All Ages, All Smiles, All Summer!”. This campaign incorporated summer-inspired gradients to differentiate from previous brand communications. Ruck art directed a full day photography and videography shoot to showcase the emotional experience of visiting the park. Supporting this was a robust refresh of the clients Klaviyo eDM program leading into the Christmas period, focused on Gift Cards and Season Passes, resulting in strong sales growth.
Services
